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On Wednesday 6th
April 2005 the Centre català del reciclatge (CCR- Catalan
Recycling Center) of the Agència de Residus de Catalunya
organised the Quiz day: design, come and purchase recycled
with the collaboration of the Escola Superior de Comerç
Internacional (ESCI).
The aim of the meeting was to work 3 of the main pillars
that play a key role in developing the recycling market:
design, sale and purchase of recycled and recyclable products,
in order to gain an overall analysis of the market (the
current weaknesses and strengths, and the opportunities
and threats, respectively – DAFO matrix) and to identify
the actions to strengthen it.
The Quiz day brought together more than 130 experts related
to any of the three blocks (representatives of manufacturers
and distributors of recycled and recyclable products, purchasing
experts, marketing experts, environment experts and representatives
of the Catalan public administration), and in a participatory
way a definition was made of the DAFO matrices (weaknesses,
threats, strengths and opportunities) of the design and
purchase blocks, and a first approach was made to environmental
marketing.
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